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“David Voss has a special knack for
communicating the business
of education.”
—Michael Lannon, ST. LUCIE COUNTY Superintendent
EDUCATING EDUCATORS ON
COMMUNICATIONS
In this age of high
standards and accountability, communicating with the public has
never been more important. Whether it’s explaining Adequate Yearly
Progress, recruiting teachers or gaining community and business
support, communication has become a vital component to student
achievement.
How do you reach the
public? How do you respond to the critics? How do you build support
and trust?
The answer lies within a
highly targeted communication strategy, replete with echoing
messages from a variety of messengers. Effective messengers.
Messengers who know how to speak clearly, present information,
broadcast ideas through the media or from behind the podium, and
work well together as a team. It comes from consistent, high quality
publications,
websites,
video and events that create the desired
image.
Stop wasting time. Make
your messages count. Hit the target and make it stick.
Expect these kinds of
results:
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Gain public support.
Solicit parent and business involvement, volunteerism, foundation
dollars and support for policies that deal with discipline, testing
and student codes.
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Manage change.
Implement meaningful reform through effective communication to
stakeholders. Explain choice, charter schools, technology and new
teaching methods. Reduce opposition and criticism.
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Explain FCAT, NCLB.
What is Adequate Yearly Progress and how do we interpret grades for
schools? Calm fears and put things into perspective. Leverage
results to increase funding in problem areas.
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Pass a referendum.
Bring millions of dollars to education. Gain voter support through
polling,
research, strategy and implementation.
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Recruit and retain
teachers. Use communication as a tool to bring quality teachers
to your classrooms.
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Become the source.
You know more than anyone, so you should be the chief communicator
instead of the media. Go direct. Use technology and key communicator
networks to make direct contact with stakeholders.
Voss & Associates
offers a variety of services
specifically geared to education.
“David provided our school district with a
remarkable insight into the problems we face as well as a vision and
innovative plan of action to turn around public opinion..”
—WILMA HAMILTON, FORMER SARASOTA COUNTY SUPERINTENDENT
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